Sulawesi Small-Lot Coffee


This was the first in a series of Trader Joe’s limited edition coffees. It was important for this small-lot coffee to be easily differentiated from Trader Joe’s conventional coffee set. I opted to convey the specialness of this coffee by creating hand-lettered brush type and a simple pattern.

Project Details

  • art direction
  • hand lettering
  • design
  • screen printed craft bag